Imagine your staff entering a job into a custom built web form, and having invoices and reports automatically generated.
Imagine your customers being able to chat to your business in the form of a Bot on Facebook Messenger, in order to find out information such as order status, account balances, and current prices. Imagine them also being able to create orders, make payments and book an appointment using the same chat bot.
All of this is not only plausible, but very much a reality when you build a platform for your business.